Automating4 Min.

How to automatically add Mailchimp subscribers from form responses

Connect your Tripetto form to Mailchimp to automatically add subscribers to your newsletter. For this example we use Make (formerly Integromat) as our automation tool.


When to use

You can use this automation if you use a Tripetto form as a subscribe form. It will automatically add respondents from your Tripetto form as subscribers to your Mailchimp newsletter.

Screenshot of subscribers in Mailchimp
Add form respondents as subscribers in Mailchimp.

What you need

The scenario we describe in this article is an example of connecting Tripetto to other services, in this case Mailchimp. Click here for more general information about connecting Tripetto to other services.

For this scenario you will need the following:

  • Tripetto, to collect your form submissions;
  • Make (formerly Integromat)1, to connect your form data to other services;
  • Mailchimp, to store your subscribers.

Ad 1: Alternatives for Make

There are alternatives to use as your automation tool. In our example we use Make as our automation tool, but you can also use Zapier, Pabbly Connect or even a custom webhook. Of course it's up to you to use your favorite automation tool.


How to use

These are the steps to take to automate the process of adding subscribers to Mailchimp.

Step 1 - Build Tripetto form

  • First make sure your Tripetto form collects the desired data.
  • Please make sure you explicitly ask if your respondent wants to be subscribed. If so, make sure you have an email address field in your form, as we will need that to be able to subscribe a respondent.

The result of this step is your Tripetto form, which you will use to collect your data from your respondents.

Screenshot of Tripetto
Build your Tripetto form.

Step 2 - Prepare Mailchimp audience

  • If you already have an existing Mailchimp audience you can skip this step.
  • If you don't have an audience yet, create one and configure it for your purpose.
  • Give your audience a name, for example My newsletter subscribers.

The result of this step is your Mailchimp audience, that we will use later on in the process.

Screenshot of Mailchimp
Prepare your Mailchimp audience.

Step 3 - Connect Tripetto to Make

  • In your Make account add a new scenario.
  • Give your scenario a name, for example Add subscriber for new Tripetto submission.
  • Add a Tripetto module to your Make scenario. As trigger select Watch Responses.
  • Connect your Tripetto form to that trigger, by copy-pasting the webhook URL from Make into your Tripetto form (navigate to AutomateConnectionsMake). Have a look at this article for the detailed description how to connect Tripetto to Make.
  • Test the connection, so Make receives the structure of your dataset.

The result of this step is that your Make scenario gets executed for each new form submission and you can use the data fields from your Tripetto form in the Make scenario.

Screenshot of Tripetto module in Make
Add a Tripetto trigger in your Make scenario.

Step 4 - Add subscriber to Mailchimp

  • Add a Mailchimp module to your Make scenario. As action select Add/Update a Subscriber.
  • Grant access to your Mailchimp account.
  • Under List ID select your earlier created Mailchimp audience.
  • Make will now recognize the list fields for that audience. For each field you can now select the corresponding data field from your Tripetto form. This is the part where you map the entered data from your Tripetto form to the fields in your Mailchimp audience. Most important field is of course the Email address.

The result of this step is you now have automated subscribing a respondent in Mailchimp.

Screenshot of Mailchimp module in Make
Add a Mailchimp module in your Make scenario to add a subscriber.

Step 5 - Test and activate

  • Click Run once in Make to start testing your automation.
  • Fill out and submit your Tripetto form once.
  • Check if your Make scenario has been processed correctly. If so, check the Mailchimp audience to see if the respondent is indeed added as a subscriber.
  • Activate your scenario in Make.

From now on this scenario will be executed automatically for each new form submission! Every new submission that opted in for your newsletter will now automatically be added to your Mailchimp audience 🎉

Screenshot of Mailchimp
The respondents have been added as subscribers in Mailchimp.

Other examples

Tripetto lets you connect to 1.000+ services. We have made some step-by-step examples for often used scenarios:

In this article

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