Automating3 Min.

How to measure drop-offs with form activity tracking

By using form activity tracking you can analyze where respondents tend to drop off in your form. Let's dive a little deeper into using tracking data for this kind of analysis.


When to use

You can track which questions in your form that get presented to each respondent and with that analyze where respondents tend to drop off. And with that analysis you can see if you need to improve your form at certain part(s).

To do this, Tripetto can track form activity of your respondents in your forms and send that data to Google Analytics, Facebook Pixel or even a custom tracking code. Let's see how to set this up and analyze the drop-offs in your form.


How to use

For this article we have connected our Tripetto form with Google Analytics (version 4) and we'll use that to take a closer look at the analysis.

Events to track

You can activate the required events in the tracking settings in Tripetto ( AutomateTracking). To track questions that are presented to your respondents you need to track the following event:

  • Track staged blocks (tripetto_stage) - Tracks when a block becomes available.
    It depends on your selected form face when this event will be fired:
    • Autoscroll form face: this event will be fired when a block gets activated;
    • Chat form face: this event fires when a block becomes answerable;
    • Classic form face: this even fires when the block becomes visible.
Screenshot of tracking in Tripetto
Connect your Tripetto form with Google Analytics and activate the required event.

Events in Google Analytics

If you now test your form, you will see that Google Analytics receives the tracking data. In Google Analytics the tracking data from Tripetto will be received in the section Engagement > Events. And you can see the recent events appear in the Real-time section (with a little delay).

Delay in Google Analytics

Please notice that although Tripetto sends all events in realtime, it can take some time (up to 24 hours) before Google Analytics shows the events from your Tripetto form.

Screenshot of tripetto_stage event in Google Analytics
Tracking data of tripetto_stage: 3 question with different counts.

Analysis

In our example you can see our form has 3 questions, which not all have been presented to our respondents:

  • My first question: staged 5 times;
  • My second question: staged 5 times;
  • My third question: staged 4 times.

With that data we can now analyze the drop-off. As we see a drop in the amount of times the third question has been presented, apparently there is one respondent that stopped the form at the second question and thus not proceeded to the third question.

Disclaimer

This analysis is not 100% bullet proof, but it gives an idea of where your respondents tend to drop off in your form.

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