Why would I want a smart form?
The problem with traditional forms is the fact that they always are the same for all respondents. Often it's just an endless list of boring questions. The risk of losing your respondents to boredom and annoyance is high, resulting in a low completion rate of your form.
Let it feel like a conversation
The overall goal of a smart form is making it more fun and effective to fill out. You can achieve this by letting the form feel like a real conversation. This means you have to make it personal and 'listen' and 'react' to the answers your respondents give.
Use given answers
A first tool you can use to make a form more personal is the usage of so called piping logic. With piping logic you're able to use given answers in other areas of your form.
For example, you could ask for the first name of your respondent in the first question in an informal way. In the next question, you can now use the entered first name to address the respondent by his own name.
For a more in-depth tutorial on piping logic, please have a look at this article.
Listen and react to your respondent
While your respondent is filling out your form, you're getting smarter with every question. You can use this knowledge to make your forms react to the given answers and then only ask the right questions that apply to the case of each individual respondent.
For example, if you're having a market research on multiple products, you could just ask all questions for all products. But what if your respondent only used one of the products? In that case it's better to first ask which product(s) the respondent has used and then only ask the follow up questions for the selected product(s).
For a more in-depth tutorial on using logic, please have a look at this article.
More in our blog
We also wrote some blog posts on this subject.